SPOTLIGHT: Skipping the SMB Trap and Building for Big Brands with CEO Matt Allison episode artwork

EPISODE · Jun 26, 2025 · 30 MIN

SPOTLIGHT: Skipping the SMB Trap and Building for Big Brands with CEO Matt Allison

from Topline · host Pavilion

Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday. Don't miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use code TOPLINE for 10% off your GA ticket. Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. Subscribe today. Tune in to The Revenue Leadership Podcast every Wednesday, where host Kyle Norton talks with real revenue operators and dives deep into what it takes to succeed as a modern revenue leader. You're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast! Key chapters: (00:00) - Introduction (01:15) - The Evolution of Handraise and Its Technology (08:46) - Challenges in Building Handraise (11:56) - Targeting Enterprise Accounts (15:17) - AI's Impact on Product Development (19:02) - Navigating Market Dynamics (22:43) - Building a Sustainable Business Model (26:00) - Inspirations and Recommendations

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SPOTLIGHT: Skipping the SMB Trap and Building for Big Brands with CEO Matt Allison

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Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday. Don't miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use...

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