SPOTLIGHT - United Colors of Benetton - MARKETERs Live

What this episode covers

"Woke" activism o avanguardia della sostenibilità? Quando si parla del brand dei Benetton è automaticato associare il prodotto alle forti immagini comunicative del tardo 20esimo secolo: campagne pubblicitarie che andavano ad affrontare dogmi e ingiustizie sociali degli anni, con scatti e frasi che ancora oggi risultano forti e pungenti. Nell'episodio di oggi Giovanni Gerolin racconterà la storia aziendale e le varie iniziative del brand, dal celebre "Tutti i colori del mondo" degli anni '80, arrivando così ai giorni nostri. Questo è solo uno dei tanti podcast MARKETERsLive. Continua a seguirci su Facebook, Telegram e Spotify: https://www.marketersacademy.it/marketers-live/

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Frequently Asked Questions

How long is this episode of MARKETERs Live?

This episode is 24 minutes long.

When was this MARKETERs Live episode published?

This episode was published on October 7, 2021.

What is this episode about?

"Woke" activism o avanguardia della sostenibilità? Quando si parla del brand dei Benetton è automaticato associare il prodotto alle forti immagini comunicative del tardo 20esimo secolo: campagne pubblicitarie che andavano ad affrontare dogmi e...

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