Spotlighting Your “Whys” in Your Digital Marketing Strategy

Why did you start a law practice? Was it to help people struggling with family law issues or to work for yourself in a strong business? It is important to understand your “whys” -- the essential reasons for becoming a lawyer -- to build a foundation for your firm’s marketing. Mitch Jackson goes in depth about how to build a digital footprint using newsjacking, in which lawyers can become experts using their knowledge to comment on current events.