Stabila: Modernising Stabila UK's Strategy And the Effectiveness Of Research

In this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, chats with Ollie Partington, Managing Director of Stabila UK and Ireland. Ollie shares his journey from marketing graduate to leading the UK arm of a renowned German construction brand. They dive into the shifting landscape of construction marketing and how market research has played a vital role in Stabila’s strategy to increase brand awareness and diversify its product range.The discussion touches on the importance of building strong relationships with both retailers and end users, with Ollie emphasizing a balanced communication strategy that includes social media, trade shows, and community engagement. They also explore the challenges of marketing through distributors, the power of influencer partnerships, and the necessity of long-term brand messaging. Packed with insights, this episode reveals how to modernise a brand in a traditional industry and how recommendations shape buying behaviour among tradespeople.Ollie’s Socialshttps://www.linkedin.com/in/oliver-partington-16232225/Stabila's Websitehttps://www.stabila.com/en/home.htmdissident’s Linkshttps://linktr.ee/dissidentagency