Stadium BS: The Impact of Baseball in South Africa Part 4, The J.A.M Academy, Cape Town

How is sport changing lives in South Africa—and what does it take to build something bigger than the game?In this episode of Stadium BS, we sit down with Kevin Johnson to dive into the vision behind JAM Academy and its impact across baseball, soccer, and softball. From grassroots development to elite competition, JAM Academy is using sport as a powerful tool to create opportunity and transform lives.Kevin shares his incredible journey—from growing up during apartheid, where baseball and soccer became key outlets for the “colored people” community, to representing South Africa on the international stage, including the 2000 Olympics as a second baseman.We also talk about his transition into coaching, his decade-long involvement in international baseball—including the World Baseball Classic qualifiers—and why he ultimately stepped away from the international scene.This is more than just sports—it’s about purpose, growth, and the global impact of the game.🎙️ Real conversations. No fluff. Just Stadium BS.Topics Covered:⚾ JAM Academy’s mission and multi-sport development🌍 The role of sport in South Africa during and after apartheid🥎 Kevin Johnson’s Olympic and international baseball experience📈 Transition from player to coach and global impact⚠️ Challenges within international baseball and stepping awayCheck out my official site https://www.castellonms.com/ for merch, resources, and to stay connected.🤝 Sponsors for This Episode🛒 Strong Coffee Company – Protein Coffee💰 Get 20% OFF | Promo Code: STADIUMBShttps://strongcoffeecompany.com/discount/STADIUMBS🛒 Old Glory – Iconic music and sports fan merch💰 Get 15% OFF | Promo Code: STADIUMBShttps://oldglory.com/discount/STADIUMBSCall to Action:👍 Like, comment, and subscribe for more real conversations on the business and global impact of sports🔔 Turn on notifications so you never miss an episode#Baseball #Softball #Soccer #WorldBaseballClassic #SportsDevelopment #SouthAfrica #Olympics #SportsBusiness #StadiumBS