Stand Out Through Heart and Head Marketing with Cindy Schulson (#039)

Cindy shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype.She brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way.Topics Covered: Being good at what you do isn't enough, it's how you communicate thatCut through the noise by building trustThe no1 problem; creating your captivating messageStart with a strategic foundationWhat's the problem, what's the transformation you give?Too often the message is directly from the headYou message needs heart and mind for authentic differentiationYou always want to speak with your true voiceImagine you've seconds to speak to a group of your ideal clientsIt's all about answer 6 key questions and finding the patternsEvery word you speak or write is your messageWalk them through your client journeyShow, don't just tell them how you are going to help themImportant to meet them where they're at, not where you're atIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.