Standing Out in a Sea of Grey with Gee Ranasinha

Ep. 341: In this conversation, I'm joined by Gee Ranasinha to discuss the common marketing mistakes made by small business owners, the importance of cohesive marketing strategies, and how to differentiate in a crowded market. Gee emphasizes the need to understand customer insights and shares with us the role of AI in marketing. We also talk about the significance of trust and authenticity in marketing, as well as practical advice for small business owners Connect with Gee: https://www.linkedin.com/in/ranasinha/ Learn more about Kexino: https://kexino.com/ Show Links: Work with Teri: www.teriholland.ca/consultation Connect with Teri: www.instagram.com/theteriholland Chapters: 00:00 Introduction: The Importance of Differentiation in Marketing 01:15 Meet Gee Ranasinha: Marketing Veteran and CEO of Kexino 02:33 Common Marketing Mistakes by Small Business Owners 02:58 The Pitfalls of Self-Diagnosis in Business 06:32 The Role of a Website in Lead Generation 12:15 The Importance of Cohesive Marketing Strategies 18:41 Understanding Customer Insights for Effective Marketing 27:55 The Emotional Aspect of Marketing 35:43 Experimentation and Creativity in Marketing 36:34 Ask Your Customers: The Key to Effective Marketing Strategy 38:42 Understanding Custom Audience Targeting 39:13 The Importance of Customer Feedback 41:06 Defining Strategy in Marketing 42:57 The Role of AI in Marketing 47:57 Avoiding Marketing Pitfalls 51:56 Rapid Fire Questions 01:01:57 Final Thoughts and Takeaways