Standing out on retail shelves & social media with unique ingredients from Rodial Founder Maria Hatzistefanis

Maria Hatzistefanis, CEO and Founder of Rodial, discussed her journey from beauty writing in Greece to launching her skincare brand (Rodial) with Host of Retention Chronicles, Mariah Parsons. Maria highlighted the importance of unique ingredients and targeted treatments, such as Rodial’s Snake Serum and Dragon's Blood hyaluronic acid, to stand out on shelves. Rodial's success includes availability in 35 countries and 3,000 luxury stores. Hatzistefanis emphasized the role of influencers in customer acquisition and the strategic use of paid media, particularly on Instagram and Meta. She also shared her experiences with filming on Dragon's Den and her motivational books, which aim to inspire entrepreneurs. Episode Timestamps: 2:25 Maria Hatzistefanis’ Background and Career Journey 4:05 Inspiration from Editorial Background 8:22 Founding Rodial and Market Gap 21:13 Product Development and Market Strategy 28:03 Influencer Marketing and Customer Acquisition 36:14 Paid Media Strategy and ROI 43:02 Thought Leadership and Personal Projects 47:10 Final Thoughts and Closing Remarks