Start / Scale / Disrupt: Ellie Ellie's founder on bootstrapping an ecommerce business

We spoke to Danielle Plowman, the founder of personalised gift retailer Ellie Ellie, about how she started up with just £500 and grew to a team of 25. In the podcast you’ll learn about: - Entrepreneur branding in startups - Reducing cart abandonment - Selling on Not On The High Street This podcast was supported by BusinessZone partner Worldpay. After the interview we’re joined by James Frost, Worldpay UK’s chief marketing and commercial officer, who shares insight on increasing conversion, fulfilment, using retail technology and more. Worldpay is supporting BusinessZone's month-long focus on retail and ecommerce. To find out more about how Worldpay helps thousands of small businesses with secure online payments check out their website - https://business.worldpay.com/lp/onlinepaymentdis?utm_source=BusinessZone&utm_medium=Article