EPISODE · Jul 22, 2022 · 36 MIN
Start Thinking About Go-To-Market as a Product, with Sangram Vajre
from B2B Growth · host Sweet Fish
In this replay episode that originally aired in March 2021, Dan Sanchez interviews Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss…Why ABM isn’t a better form of marketing, it’s a different formHow organizations can view go-to-market as a product, not a strategy4 questions Sangram’s new book will answer about ABM in customer service
What this episode covers
In this replay episode that originally aired in March 2021, Dan Sanchez interviews Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss…Why ABM isn’t a better form of marketing, it’s a different formHow organizations can view go-to-market as a product, not a strategy4 questions Sangram’s new book will answer about ABM in customer service
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Start Thinking About Go-To-Market as a Product, with Sangram Vajre
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