Starting Small Still Counts episode artwork

EPISODE · May 27, 2026 · 17 MIN

Starting Small Still Counts

from Good Enough Counsellors

It’s tempting to look at other therapists, coaches or creators and think:“It’s easier for them because they’re bigger.”But what we often forget is that every established business once started small.In this solo episode, I reflect on the early days of my own private practice and Therapy Growth Group as we approach its sixth birthday. I talk about fear, comparison, visibility and the courage it takes to keep showing up when you’re still finding your feet.Because behind every “overnight success” are usually years of small steps, awkward beginnings and learning as you go.I also explore why helping just one person still matters, why growth can actually be easier to manage when it happens gradually, and how success often looks very different from what we imagine.Whether you’re just starting out in private practice or feeling discouraged because your audience, client list or confidence still feels small, I hope this episode encourages you to keep going.In this episode:Why comparing yourself to more established therapists can stop you taking actionWhat people don’t see behind business growthThe importance of courage over confidenceWhy helping one person still countsHow consistency builds confidence over timeWhy starting small can actually help you grow sustainablyThe ripple effects that can happen when you keep goingI also share:The story behind starting Therapy Growth GroupWhat six years in business has taught meWhy I still feel fear even nowTraining mentioned in this episode:Five Ways to Attract New ClientsExploring Your NicheAsk Me AnythingYou can find details of all current training here:https://josephinehughes.as.me/trainingIf this episode encouraged you, I’d love it if you shared it with another therapist who needs reminding that starting small still counts.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: private practice growth, starting a counselling business, success in therapy practice, building confidence as a therapist, therapy marketing strategies, finding your niche in therapy, private practice challenges, therapist training and development, encouraging small businesses, client attraction strategies, therapy visibility, successful counselling practicesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Episode metadata supplied by the publisher feed · Published May 27, 2026

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Starting Small Still Counts

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This episode was published on May 27, 2026.

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It’s tempting to look at other therapists, coaches or creators and think:“It’s easier for them because they’re bigger.”But what we often forget is that every established business once started small.In this solo episode, I reflect on the early days...

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