Startup Funding Espresso –- Best Practices for Crowdfunding Campaigns

Best Practices for Crowdfunding Campaigns Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In running an equity crowdfunding campaign, include these best practices: Tell a story -- show how you came up with the idea for the product and how customers and partners validate it. Prepare your investor network -- build a list of potential investors who you can pursue. Demonstrate support -- start with your family and friends and use their investment to demonstrate investor support. Use multiple channels -- use several communication channels such as email, social media, and events to showcase your campaign. Provide updates -- keep the investors informed about progress with your campaign and company including information on sales, team, product, and fundraise. Generate press coverage -- find a writer for a publication and work with them to capture your campaign into their bigger story. Include visuals -- use imagery, including photos and videos. Images convey a great deal more information than words alone. Understand your investor -- test your campaign with investors you know to gauge what interests them and what they find compelling. Plan the campaign -- prepare your campaign from start to finish. You may need to add more steps as you go, but start the fundraise with a complete plan. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let's go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.