Startup Funding Espresso – Second-Order Thinking

Second-Order Thinking Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. First-order thinking looks at solving the immediate problem. Second-order thinking looks at the consequences of solving the problem. To practice second-order thinking, ask the question, "and then what?" Most people look at the world through first-order thinking such as "That product is on sale, I should buy it." Second-order thinking asks the question, "then what?" "If I buy the product then I'll need to use it. I really don't have a use for it, therefore, I shouldn't buy it." In ideating on a startup problem, move beyond first-order thinking to second-order thinking. Given a customer problem, what are the implications of solving it in a few days, a few months, and a few years? How will the market respond to the problem? What will competitors do? How important is this problem to the customer? How else will the customer respond to the problem? First-order thinking is simple and straightforward. Second-order thinking is complex and complicated. Consider applying second-order thinking to the customer problem your company solves. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.