Startup Funding Espresso-- What do investors really want?

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Most investors look for startups in which they can find a return on their investment. In the diligence and funding process, what the investor really wants is to not lose all their money. They want to reduce risk to zero. As a startup raising funding, you can help the investor find confidence by showing the risk mitigation you have put in place. For each concern, show how you've mitigated the risk. For example: How do we know the team will execute -- respond with "we've demonstrated execution so far with these results." How do we know we can sell the product -- respond with "we've sold this much so far and will continue using the same process." Remember where the investor is coming from and show how the risk has been reduced, even though it's not zero. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today.For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected]