Startups, fermentation and technology with Freyia Labs episode artwork

EPISODE · Mar 18, 2026 · 1H 20M

Startups, fermentation and technology with Freyia Labs

from The Mamma Mu podcast · host Eleni

On today's show, the CEO and CPO of Freyia Labs, Greta Skemaite and Vas Joseph, talk about their journey from growing mushrooms and chillies in their home to creating a family and a startup that is taking fermentation to a whole new level. Apart from Fire Alchemy which is a premium fermentation house that creates small-batch sauces and condiments, Freyia Labs is building F.O.R.S.E.T.I.X for a governed AI and machine learning assisted fermentation CoPilot for small and medium-sized businesses that digitises fermentation workflows to improve batch consistency, among other things. On today's episode they explain the importance of fermentation and how technology can help shape a smarter and more sustainable world, how startups work and how motherhood has changed Greta's views and affected their business. Find out more about Freyia Labs and Fire Alchemy Please consider supporting the podcast by subscribing to Patreon for as little as 2, 5 or 10 euros a month. Find Eleni aka Georgie's Mummy on Instagram and Facebook to follow her daily stories and posts. Email: [email protected] Mamma Mu Podcast is supported by Wiggle and We Are Mammas, everything you need to embark on your motherhood journey. Support the show

On today's show, the CEO and CPO of Freyia Labs, Greta Skemaite and Vas Joseph, talk about their journey from growing mushrooms and chillies in their home to creating a family and a startup that is taking fermentation to a whole new level. Apart from Fire Alchemy which is a premium fermentation house that creates small-batch sauces and condiments, Freyia Labs is building F.O.R.S.E.T.I.X for a governed AI and machine learning assisted fermentation CoPilot for small and medium-sized businesses ...

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Startups, fermentation and technology with Freyia Labs

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This episode was published on March 18, 2026.

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On today's show, the CEO and CPO of Freyia Labs, Greta Skemaite and Vas Joseph, talk about their journey from growing mushrooms and chillies in their home to creating a family and a startup that is taking fermentation to a whole new level. Apart...

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