State of Digital 2026: Using Data to Outperform the Competition - 08 December 2025

Mike Saunders, CEO of Digitlab, TEDx speaker and globally recognised digital marketing expert, about the key findings from Digitlab’s third annual State of Digital Survey. He unpacks the growing performance gap between stats-driven businesses and those relying on instinct, and shares how organisations can use data, strategy and digital tools to plan smarter for 2026. From building confidence in data, harnessing algorithms, to strengthening human connection in the digital age — this interview offers practical insights for businesses looking to stay competitive.