State of Recruitment Marketing 2023 with Jeff Staats, Lesly Cardec, & Jeff Pelliccio

Welcome to 2023 and the new and improved You Own the Experience Podcast or YOE Podcast, as Lauren and Rob often to it.   Let's kick off the year with our predictions and must DOs for Recruitment Marketing.   This year we sat down with 2 YOE veterans, Jeff Staats of Haley Marketing, & Jeff Pelliccio of Allied Insight. Our new panelist is a Staffing Industry Veteran, Lesly Cardec of Clearedge Marketing.  The Quintet focused on the following: Ensure your basics are working; think website, email, social media, and reputation management. Automation does not make you modern, especially if your workflows, CRM data, and content strategy are not defined. Focusing on ROI which means possibly removing technology. Everyone also thinks you must teach your sales folks to sell again.  The last 2-3 years have been flush on jobs; they may be out of practice.   Rob recommends checking out John Barrows, Morgan Ingram, & Keenan on Linkedin. This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.  The complete list of recommendations & predictions is in our newsletter.  You can subscribe at www.yoepodcast.com We are also launching exclusive content for newsletter subscribers, starting with Lauren's iconic Building a Tech Stack workshop on January 25th. Remember to rate, review, & share the episode wherever you tune and let us know what you think of the new logo and branding.