State of SEO in Multifamily: Benchmarks from 815 Communities, Seasonality Trends & What's Working Now

In this episode of The POMCAST, Michael Shaug, CEO, and Andres Fernandez, Associate SEO Director at Premier Online Marketing, share new research drawn from 815 multifamily community websites. Their analysis reveals how traffic sources are shifting, what benchmarks communities can use to measure organic performance, and why understanding seasonality is key to maximizing leasing during peak demand months.The conversation also explores how AI and large language models are reshaping search. From Google’s AI Overviews to changing click-through rates and stronger conversion rates from AI-driven referrals, Shaug and Fernandez outline what these shifts mean for the renter journey—and how marketers can stay ahead as search continues to evolve.Listeners will gain practical strategies to strengthen their digital presence, including:Building answer-first content to match modern search behaviorUsing FAQs and schema to increase visibility in both search engines and AI toolsDesigning mobile-first websites that improve renter experienceExpanding brand presence across multiple platforms to build trust and reachWith clear benchmarks and forward-looking guidance, this episode offers a roadmap for navigating today’s SEO landscape and preparing for the future of AI in multifamily marketing.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com