State Of The (Super)Consumer: What "Dirty" Data Tells Us About 2025 & The Next Big Categories

In this Jam Session, we break down the signals that show why 2025 could become a lost year for many businesses—and why this is exactly when new categories are born.If you’ve ever had the itch to create something of your own, this is your signal to start. Because these moments (when the system stutters, when everyone else is waiting it out) are when Category Designers build what comes next. They look into the future, spot the need, and build the solution before the market knows what to ask for.You don’t need permission. You just need to start. And the people who do? They won’t just survive the next shift. They’ll design it.In this conversation, you’ll discover:Why consumer sentiment just hit its lowest point since COVIDWhat TSA traffic, tourism data, and iPhone shipments say about Q2How digital products, services, and local supply chains are safe havensThe headlines are noisy. The data is “weird” and messy. But underneath it all, a pattern is emerging: The old Analog-first economy is wobbling, while Digital-first creators are quietly building something more substantial. This isn’t a crisis to fear—it’s a moment to reimagine what’s possible. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe