Step 2: Brand Research in the Age of AI

What this episode covers

This is Step 2 of the customer journey: Brand Research. Here is the hard truth: You might have a better website, and a significantly larger ad budget, but those advantages are invisible during the Brand Research step. We have invited Kevin Williams, a PMP-certified Project Manager at Coca-Cola and UPS, to illustrate the importance of this step, especially in the age of AI where your brand reputation is pulled from multiple platforms. Kevin describes his music obsession and his own "Turntable Rabbit Hole" journey while upgrading his stereo and how trust signals earn the sale. Deeper Dive: ⁠Brand Research: The Step That Decides Who Wins Inobscruria Podcast Energize your eCommerce. We will help you grow profitably by improving your customer journey. Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up Visit ⁠eComKarma.com⁠ for more DIY guides or ⁠Book a Karma Call⁠. Want to learn more? Check out our DIY guides at ⁠ecomkarma.com ⁠or book a ⁠Karma Call⁠. Let’s go. All music courtesy of ⁠Jesus Chrysler

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Frequently Asked Questions

How long is this episode of eCom Karma: eCommerce Growth & Marketing Podcast?

This episode is 24 minutes long.

When was this eCom Karma: eCommerce Growth & Marketing Podcast episode published?

This episode was published on March 18, 2026.

What is this episode about?

This is Step 2 of the customer journey: Brand Research. Here is the hard truth: You might have a better website, and a significantly larger ad budget, but those advantages are invisible during the Brand Research step. We have invited Kevin...

Can I download this eCom Karma: eCommerce Growth & Marketing Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.