Step Away From the LinkedIn Noise: Better Business Relationships with Karen Yankovich #061

Show Notes: Karen Yankovich is known as the LinkedIn goto. Host of the Good Girls Get Rich Podcast, and quoted in Huffington Post, Social Media Today and other publications, she talks with authority about the importance of women creating a magnetic and profitable LinkedIn strategy.What makes Karen different from all the other experts is that she helps women step away from all the noise and gets right to the point, using LinkedIn for upleveled business relationships.Topics Explored:- Building a relationship from top down vs the bottom up- Positioning yourself as if you're peers with the most influential people in their industry- Ask what is the goal in building your business relationships- Most people are not thinking of relationships with journalists- From the top down to avoid gatekeeper issues- Not understanding everyone is asking, 'what's in it for me?'- Take connections from other places, email list, instagram, and connect with them on linkedin- Short 15 minute calls to start with- It's coming from a genuine place of wanting to know more about you-Can LinkedIn really be a money tree?- If all you're getting in your inbox is spam, you're being reactive not proactive on linkedinResources:Karen's 4 Shifts to Create a 6 Figure Business Using the Powerfully Profitable Combination of LinkedIn & PR: https://www.KarenYankovich.com/MasterclassConnect with Karen: Karen on LinkedIn: https://www.linkedin.com/in/karenyankovichIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.