EPISODE · Aug 28, 2026 · 1H 14M
Stephen Jones the SAVIOR?! Wemby Dominates & Cowboys Take Over H-E-B | In the Building | EP. 634
from In The Building · host Bleav + Mike Taylor
H-E-B is now the official grocery store of the Dallas Cowboys, and the partnership immediately gets Mike thinking about the Spurs. H-E-B’s funny player-driven commercials have been part of Spurs culture for years, so seeing Dak Prescott, Brandon Aubrey and the Cowboys getting similar treatment feels a little strange. Rudy puts on his business hat and makes the obvious point: partnering with the Cowboys gives H-E-B enormous reach as the company continues expanding in North Texas. Then comes some potential hope for Cowboys fans. A profile of Stephen Jones has Mike reconsidering what Dallas could look like whenever Jerry Jones is no longer running the football operation. Mike and Rudy discuss Stephen's differences from his father, the famous Johnny Manziel draft-room story and comments from Troy Aikman and Darren Woodson suggesting things could look very different under Stephen. Add Mike's growing optimism about the current Cowboys roster, and suddenly the future in Dallas doesn't sound so bad. Topics Covered: Cowboys officially partner with H-E-B Cowboys players entering the world of H-E-B commercials Spurs fans feeling a little territorial about the H-E-B tradition H-E-B's continued expansion into Dallas-Fort Worth Why partnering with the Cowboys is enormous business for H-E-B Could Stephen Jones eventually change how the Cowboys operate? Stephen's differences from Jerry Jones The Johnny Manziel draft-room story Troy Aikman and Darren Woodson on the Cowboys' future Mike's growing optimism about Dallas Dak Prescott and the Cowboys' window to win Joe Milton and the Cowboys' quarterback situation Wemby dominates Slovenia while playing for France Wemby gets asked about French politics after the game Mike's frustration with political questions in sports Wemby's response about sharing his opinions Massive flooding and devastation in Nepal A Texas couple reported missing after the disaster Good Good Golf's fallout with Callaway Callaway distancing itself from a controversial commercial Catfishing and athletes getting scammed LT Electric Slide debates whether San Antonio is really South Texas Key Moments: Rudy makes the business case for why H-E-B getting into bed with the Dallas Cowboys is on another level for the company's sports marketing. Mike wonders how many North Texas Cowboys fans will see the new commercials without realizing the Spurs have been doing the H-E-B comedy-commercial bit for decades. A deep dive into Stephen Jones leaves Mike cautiously optimistic that the post-Jerry Cowboys could operate very differently. Mike says he's currently leaning toward the Cowboys winning the NFC East, with official predictions still to come. Wemby has a monster performance for France, but his postgame political question becomes the bigger discussion for Mike. The crew discusses frightening footage from Nepal and the Texas family waiting for information about their missing loved ones. Good Good Golf pushes back after Callaway distances itself from the controversial ad that both companies had been involved with. The show opens with an unbelievable catfishing story involving a man allegedly pretending to be a 49ers player and scamming women out of serious money. A simple Electric Slide question, “Is San Antonio South Texas?”, sets the chat on fire. Final Thoughts: Episode 634 is heavy on the Cowboys, but for once there’s actually some optimism attached. H-E-B is betting big on Dallas, Mike sees reasons to believe in the current team, and the Stephen Jones conversation raises a bigger question about whether the Cowboys could eventually become a more traditionally run NFL franchise. Meanwhile, Wemby keeps doing Wemby things overseas, and the devastating situation in Nepal provides a sobering turn late in the show. #InTheBuilding #ITBPodcast #DallasCowboys #CowboysNation #StephenJones #JerryJones #DakPrescott #HEB #NFL #NFLNews #VictorWembanyama #Wemby #SanAntonioSpurs #Spurs #FranceBasketball #NBA #Nepal #SanAntonio #TexasSports #MikeTaylor #RudyJay #Pelon #SportsTalk #SportsPodcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
The Cowboys are officially teaming up with H-E-B, and Mike and Rudy wonder if San Antonio should be excited or a little territorial about the Spurs’ longtime commercial territory. Plus, a revealing Stephen Jones profile gives Mike new hope for the Cowboys’ future, Wemby dominates for France, and a devastating disaster in Nepal leaves a Texas couple missing.
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Stephen Jones the SAVIOR?! Wemby Dominates & Cowboys Take Over H-E-B | In the Building | EP. 634
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