Stephen Riggio - CEO of Barnes & Noble | The Art of Storytelling

➡️ Start Here: https://stan.store/scottdclary ➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.comSteven Riggio served as CEO of Barnes & Noble from 2002 to 2010, having previously worked alongside his brother Leonard Riggio to help transform the company into the nation's largest bookseller. During his tenure as CEO, he spearheaded the company's digital transformation through the launch of the NOOK e-reader and expansion of bn.com, while also strengthening the company's publishing arm through the acquisition of Sterling Publishing in 2003. Having started at Barnes & Noble in 1975, Riggio played an instrumental role in developing the book superstore model that would revolutionize book retail, helping to grow the business from a single store into America's dominant brick-and-mortar book retailer. ➡️ Show Linkshttps://www.instagram.com/sicilianavengers/ ➡️ Podcast SponsorsHubspot - https://hubspot.com/  My First Million Podcast - https://www.mfmpod.comTailor Brands - https://www.tailorbrands.com/podcast35NetSuite — https://netsuite.com/scottclary/Indeed - https://indeed.com/clary ➡️ Talking Points00:00 - Intro02:17 - The Common Thread in Stephen’s Work05:17 - How Stephen Entered the Book World09:23 - Why Books Still Matter12:57 - Content Consumption Then vs. Now17:12 - Life After Being a CEO21:31 - What Makes a Great Story?28:52 - Tips for Authors to Market Books32:00 - Sponsor: My First Million Podcast32:50 - The Business of Selling Books37:07 - Getting Publishers to Believe in You40:21 - Breaking Into Barnes & Noble44:35 - The Impact of Translation Projects52:39 - Wisdom for Listeners56:06 - Finding Purpose After Retirement1:02:09 - Advice to Younger Self