Steve Gordon | Is Your Marketing Invisible (and What to do About it)?

Podcasting has taken the marketing world by storm in the last several years. But most business owners go about it all wrong, says Steve Gordon of The Unstoppable CEO. He says the real value of a podcast – in terms of getting more clients and customers – is not in the number of downloads you get. Steve talks about the real reason you should be podcasting, how you’ll profit as a result, and why the size of your audience is only a side benefit. We also cover…The first thing you must do before you ever speak to your prospects What really drives marketing success (hint: it’s not creativity)When repelling potential clients is a good thingThe ideal podcast guest – it’s the same for everybodyAnd much more…