Steve O'Dell (Tenzo Tea): Figuring out cash flow, learning how to sell, and understanding your retention data

On this episode, we’re joined by Steve O’Dell, Co-Founder and CEO of Tenzo, a Matcha brand that is 100 % USDA Organic, Kosher, Paleo, and Vegan! They work directly with farmers in Kagoshima, Japan to provide you with a delicious matcha that is changing the game of the tea industry. Steve tells us about;What Matcha is and how it is different from coffeeHow a product can be iterative while brand story stays the sameHow to increase lifetime value (LTV) after someone buys (post purchase)Testing the unboxing experience through SKU iterations and mapping Klaviyo flow IDsAcquisition data with privacy updatesFocusing on creating good organic contentLooking at and diving into retention data the same way we do acquisition dataBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.Episode resources: The Culting of Brands by Douglas Atkin, Seth Goden's This is Marketing, and Play Bigger by Al Ramadan.