𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗹𝗼𝗼𝗿, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗰𝗲𝗶𝗹𝗶𝗻𝗴. - Steven Lewis

Many firms are investing in AI to improve business development. But what if the real advantage isn't the technology itself? David Woolstencroft sat down with Steven Lewis, Founder of Taleist Agency, to discuss why understanding your clients is still the foundation of great business development, and how AI can help firms turn those insights into action. 💡 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: ↳ AI is only as effective as the knowledge, context and skills behind it. ↳ Great marketing starts with understanding your clients, not talking about yourself. ↳ Technical expertise gets you in the door, but client understanding sets you apart. ↳ AI should amplify human expertise, not replace it. One insight stood out: "𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗹𝗼𝗼𝗿, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗰𝗲𝗶𝗹𝗶𝗻𝗴." As AI becomes part of everyday legal practice, the firms that stand out won't simply use better tools. They'll understand their clients better. #LegalTech #ArtificialIntelligence #LegalAI #BusinessDevelopment #LegalMarketing #ProfessionalServices #PeopleInLegal #Innovation #ClientExperience