Steven Schneider on B2B SEO Marketing Strategies

In this episode of Consulting Spotlight, host Michael Bernzweig of Software Oasis interviews Steven Schneider, founder of Trio SEO. They discuss Steven's journey into SEO, the importance of quality content, unique strategies for B2B SEO, and the evolving landscape of digital marketing. The conversation highlights the significance of understanding search intent, the role of AI in content creation, and the need for long-term planning in SEO strategies. They also explore emerging channels in B2B marketing and the future of monetizing AI in search.TakeawaysSEO is a game of delayed gratification.Quality over quantity is crucial in content creation.Unique strategies like calculators can drive engagement.Understanding search intent is vital for effective SEO.Long-term planning is essential for SEO success.AI content needs human oversight to add value.Emerging channels like TikTok can be effective for B2B.Client engagement requires transparency and communication.SEO is about understanding customer psychology.You need to show up where your audience is.  Sound Bites"You need to find what drives traffic.""Calculators and quizzes can drive engagement.""AI content needs human oversight.""Quality over quantity is crucial in content.""SEO is a game of delayed gratification.""SEO is like investing in a retirement account.""You have to appeal to the next generation."Chapters00:00 Introduction to SEO and Entrepreneurship02:59 The Journey of Trio SEO06:01 Content Creation Strategies in SEO09:11 Unique B2B SEO Tactics11:52 The Role of AI in Content Creation14:57 Understanding Search Intent18:03 Client Engagement and SEO Strategy20:54 The Importance of Long-Term SEO Planning23:55 Monetizing AI and Future of Search27:05 Emerging Channels in B2B Marketing30:00 Conclusion and Key Takeaways Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.