Still Using Your Professor Voice? Here's Why It's Hurting Your Business... and How to Stop

This week on Leaving Academia, I’m joined by former professor turned brand messaging expert Jen Liddy. She’s breaking down exactly how to market your work without losing your unique voice.We talk about: 💬 Why most new business owners overthink their messaging💬 How to mirror what your audience actually needs to hear💬 The power of brand voice (and why it shouldn’t sound like your professor persona)💬 How to make your services sound compelling—yes, even if you edit dissertations for a livingWhether you’re building a coaching or editing business, this episode will help you connect with the right people without sounding salesy or fake.Watch this episode on YouTube or listen on your favorite podcast app. Want to work with Jen? Contact her at jenliddy.comAnd grab Jen's free guide here: jenliddy.com/backstageCoupon code: PAULINACurious to find out more about freelance academic editing or coaching? Get my free video series and hear my story: https://AcadiaEditing.com/BecomeAnEditor0:00 - Discovering Your Brand Voice2:20 - Differentiating Your Message5:00 - Understanding Brand Messaging7:30 - Mirrors and Marketing11:15 - Finding Your Ideal Client15:45 - Steps to Stand Out19:00 - Crafting Your Own Persona23:25 - The Power of the Word You27:40 - Engaging with Your Audience31:00 - Strategic Use of AI34:30 - Reducing Overwhelm in Messaging37:20 - How to Avoid Burnout in Branding41:05 - Practical Tips for New Business Owners45:25 - Final Thoughts on Effective Communication49:50 - Resources for Further Learning53:00 - Connecting with Jen Liddy Hosted on Acast. See acast.com/privacy for more information.