Stop Applying, Start Getting Introductions
Episode 66 of the Book Is the Hook podcast, hosted by Eric Koester, titled "Stop Applying, Start Getting Introductions" was published on April 3, 2023 and runs 19 minutes.
April 3, 2023 ·19m · Book Is the Hook
Summary
We’re taught the same job-search script: polish your resume, apply online, wait. It’s also the script that keeps smart people stuck. In this episode, career specialist and recruiter Kate Johnson breaks down what actually moves careers now: portfolio proof, real relationships, and the ability to market yourself without sounding desperate. You’ll learn: Why “applying online” rarely works, and what to do instead How to use a book (or any project) as a credibility engine The difference between transactional outreach and relationship-building How to explain job moves without looking flaky A simple way to turn conversations into introductions If you’re trying to switch industries, level up, or stop feeling invisible in the job market, this is the playbook.
Episode Description
We’re taught the same job-search script: polish your resume, apply online, wait. It’s also the script that keeps smart people stuck.
In this episode, career specialist and recruiter Kate Johnson breaks down what actually moves careers now: portfolio proof, real relationships, and the ability to market yourself without sounding desperate.
You’ll learn:
-
Why “applying online” rarely works, and what to do instead
-
How to use a book (or any project) as a credibility engine
-
The difference between transactional outreach and relationship-building
-
How to explain job moves without looking flaky
-
A simple way to turn conversations into introductions
If you’re trying to switch industries, level up, or stop feeling invisible in the job market, this is the playbook.
Similar Episodes
Apr 13, 2026 ·14m
Apr 13, 2026 ·10m
Apr 13, 2026 ·13m
Apr 13, 2026 ·15m
Apr 13, 2026 ·11m