Stop Being So Professional: Why Formal Writing Kills Sales

The Core Idea: Talk Like a Person, Not a Textbook! Tavershima argues that many people fail at sales because they write like academics. In the business world, formal, stiff letters actually create "walls" between you and your customer. To close more deals, you should trade formal writing for natural conversation.1. The Hierarchy of CommunicationNot all communication is equal. Tavershima ranks them by how effective they are at building trust and closing sales: * Face-to-Face: The most powerful way to connect. * Voice (Phone/Voice Notes): Captures tone and emotion. * Direct Messaging (WhatsApp/DM): Fast and informal. * Email/Formal Letters: The least effective for immediate sales because they feel "cold" and official.2. How to Fix Your OutreachIf you struggle with writing, Tavershima suggests two main tactics: * Use AI to Simplify: Don’t use AI to make your writing sound "fancier." Instead, feed your complex drafts into an AI tool and ask it to simplify the language so it sounds human and accessible. * The "Final Question" Rule: Never end a message with a period or a vague "I look forward to hearing from you." Every outreach should end with a clear question or a call to action to keep the conversation moving.3. Validating Your IdeaThe goal of this human-centric communication is speed. By talking directly to people rather than hiding behind formal emails, you can quickly find out if people actually want to buy what you are selling.The Bottom Line: If you want to grow your revenue, stop trying to sound "professional" and start trying to be approachable.