Stop Building a Business That Requires All of You

Kim Richards started Caring for Mama the night a neighbor texted her to say she felt truly seen for the first time since becoming a mom. Not because of a meal, not because of a baby gift, but because someone had sent her something just for her. That text became a business, and that business has become a movement.Kim is a San Diego-based founder, mom of two, and former PR professional who built Caring for Mama from her own postpartum experience, her background in communications, and a deep belief that mothers deserve consistent, tangible care, not just on the hard days, but on random Tuesday mornings too.This conversation goes well beyond the boxes.Episode OverviewWe get into what it actually looks like to build something heart-led without losing yourself in it. Kim talks about moving from corporate PR into product-based entrepreneurship, why she ruthlessly deletes her calendar, what matrescence taught her about identity and power, and how she is expanding Caring for Mama into the caregiver space to support the women who are simultaneously raising young children and aging parents.In This EpisodeFind out why Kim believes motherhood deepens our creativity and leadership rather than diminishing it, and how leaning into that belief has shaped every decision she has made in her business.Learn the one thing Kim started doing with her calendar that gave her more energy, more creativity, and more capacity to actually show up for the things that matter.Hear how Kim has kept the warmth and intimacy of a handcrafted brand intact as the business scales, and what she is building next to maintain that human connection without it costing her everything.Discover why Kim says if you are questioning whether something belongs on your calendar, that question is already your answer.Walk away with Kim's closing message to every mom listening, the one she puts in every single box she ships.About Kim RichardsKim Richards is the founder of Caring for Mama, a mission-driven care brand built on the belief that mothers and caregivers deserve to feel seen, nourished, and cared for, not just once, but consistently. She curates boxes sourced entirely from women-owned businesses and ships them across the US. Kim is a former PR professional with over 20 years of experience, a mom of two girls, and a caregiver to her 81-year-old mother. She is expanding Caring for Mama into the senior services and family caregiver space.Instagram: @caringformama.coWebsite: caringformama.coJoin the Founders Table MastermindThe year-long container where we rebuild the infrastructure of your business so it stops requiring all of you. Two calls per month, coworking sessions, quarterly business reviews, a City Girls ticket, an in-person retreat, and a money-back guarantee. We start in September.Apply here: http://kelseakoenreich.com/mastermind?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep106Want to be in the right room?City Girls is an intimate dinner and business scaling workshop for established founders. Twenty seats per city. Use code MFTGUEST at checkout.Tickets: https://www.kelseakoenreich.com/city-girls?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep106Work with KelseaFill out my inquiry form: http://inquiry.kelseakoenreich.com?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep106Follow @kelseakoenreich