Stop Building Brands. Start Building Movements | Zena Prisley

Are healthy desserts actually healthy or are we being misled by the food industry?In this episode, host Viky sits down with Zeina Prisley, founder of Curame, the healthy dessert brand built on a bold mission: creating truly clean, delicious desserts in an industry full of misleading labels and false promises.Zeina breaks down the biggest misconceptions about healthy food, explains how many so-called “clean” products hide harmful ingredients, and shares why transparency is the future of the food industry. She also opens up about her journey founding Curame, the challenges of going against industry norms, and how the brand has grown into a movement for conscious eating and real nutrition.Whether you’re interested in clean eating, healthy desserts, ingredient transparency, or founder stories that disrupt the system, this conversation will completely change how you look at food.