EPISODE · Jul 23, 2026 · 8 MIN
Stop Burning Ad Spend on These Amazon PPC Traps
from My Amazon Guy · host Steven Pope
Send us Fan MailAmazon PPC can drain a budget fast when sellers rely on the wrong keywords, match types, or Q4 strategy. In this Amazon PPC Masterclass sneak peek, the My Amazon Guy team explains why set-and-forget campaigns fail, how sellers should use real search term data before making decisions, and why Black Friday, Cyber Monday, and other deal events can raise CPCs and hurt results when a product has no strong offer. The discussion also covers keyword relevance, exact match risks, audience targeting, B2B ads, Brand Analytics, Data Dive, Helium 10, and Jungle Scout.Ready to improve Amazon PPC performance and cut wasted ad spend? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSeller #PPCStrategyWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - The #1 Critical Advice for New PPC Campaigns0:45 - The Trap of Exact Match & Top of Search1:32 - Why PPC is a "Constant Battle Upwards"1:44 - Q4 Strategy: Black Friday & Cyber Monday2:43 - When to Turn Off Ads to Protect Your Spend3:55 - How to Decide Keyword Relevancy4:22 - Buying Data: Let Customers Vote with Their Wallets5:09 - Old School vs. Modern Strategy6:44 - High-Value Changes: Audience & B2B Targeting7:29 - Using AI for Competitor Market Research-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Send us Fan Mail Amazon PPC can drain a budget fast when sellers rely on the wrong keywords, match types, or Q4 strategy. In this Amazon PPC Masterclass sneak peek, the My Amazon Guy team explains why set-and-forget campaigns fail, how sellers should use real search term data before making decisions, and why Black Friday, Cyber Monday, and other deal events can raise CPCs and hurt results when a product has no strong offer. The discussion also covers keyword relevance, exact match risks, audi...
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Stop Burning Ad Spend on These Amazon PPC Traps
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