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Aug 20, 2026 28 min

Stop Chasing AI Tools and Start Building Better Thinking

from C-Suite Sales & Marketing Perspectives Hosted by Steven MacDonald

Episode #327: Trine Tirsgaard, Group Chief Marketing Officer at Twoday, explains how customer understanding, data, experimentation, and continuous learning can create greater strategic value with AI. She explores how marketing leaders can combine technology with customer intelligence to improve decision-making, strengthen teams, and create more meaningful business value. Trine also shares why curiosity and practical experimentation are becoming essential leadership capabilities for navigating rapid technological change.

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Stop Chasing AI Tools and Start Building Better Thinking

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This episode was published on August 20, 2026.

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