Stop Chasing Leads: Fix Your Conversion First episode artwork

EPISODE · Jun 19, 2025 · 17 MIN

Stop Chasing Leads: Fix Your Conversion First

from Pelvic PT Rising · host Nicole Cozean, PT, DPT, WCS & Jesse Cozean

Are you constantly feeling like you need more leads to grow your practice?We get it. The marketing world tells us to run paid ads, boost our SEO, post more on social, do (another) workshop.  Basically, just keep doing more.  But here’s the truth: If you can’t convert the leads you’re already getting, more leads won’t help.In this episode, we challenge the “lead chase” mentality and dive into:Why practices feel stuck in a marketing hamster wheelThe 3 keys to great conversion: website, system, and phoneWhat a good conversion rate actually is (hint: 70%+)How to optimize for the leads you already haveBefore you spend another dollar on marketing, ask yourself: 🛠 Is my website actually pre-framing and building trust? 📞 Am I confident and clear on the phone—or hesitant and hoping they don’t ask about money? 📋 Am I following up in a way that gives people a chance to say yes?🚀 Ready to stop chasing and start converting?Inside our Business Accelerator, we give you the exact phone script we’ve used with more than 8,000 patients at PelvicSanity. It’s been tested and refined by 650+ pelvic rehab business owners to confidently handle objections and book patients with ease.Registration is open now for Cohort #5! Learn more at www.pelvicptrising.com/acceleratorAbout UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Are you constantly feeling like you need more leads to grow your practice? We get it. The marketing world tells us to run paid ads, boost our SEO, post more on social, do (another) workshop. Basically, just keep doing more. But here’s the truth: If you can’t convert the leads you’re already getting, more leads won’t help. In this episode, we challenge the “lead chase” mentality and dive into: Why practices feel stuck in a marketing hamster wheelThe 3 keys to great conversio...

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Stop Chasing Leads: Fix Your Conversion First

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This episode was published on June 19, 2025.

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Are you constantly feeling like you need more leads to grow your practice?We get it. The marketing world tells us to run paid ads, boost our SEO, post more on social, do (another) workshop.  Basically, just keep doing more.  But here’s the truth: If...

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