EPISODE · Aug 20, 2026 · 14 MIN
Stop complicating your art marketing plan (275)
from The Art Biz · host Alyson Stanfield
In this episode of The Art Biz, host Alyson Stanfield makes the case that a marketing plan doesn't have to be a spreadsheet full of self-imposed deadlines. She argues for routines over rigid plans, walks through three distinct ways she sees artists approach their marketing, and reframes marketing as something bigger than self-promotion. If you've ever built a plan and abandoned it by week two, this episode is the reset you need. Alyson reveals: Why routines stick when spreadsheets don't The three profiles most artists fall into — and why even the best one isn't ideal What marketing actually includes beyond self-promotion The foundation work that makes promotion pay off Why 30% more structure is enough to count as a win The two kinds of plans every working artist needs Read more, get links, and see featured artists * ~ * YOUR ART MARKETING PLAN IS SEPTEMBER 10 * ~ * Get your plan at https://artbizsuccess.com/yamp Email me to discuss strategic consulting for your long-term career goals. Think you'd make a good guest on The Art Biz? Read This The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.
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Stop complicating your art marketing plan (275)
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