Stop Faking Bestsellers - Best Systems for Book Growth with Alex Strathdee | BWI #217

Episode 217 - Stop Faking Bestsellers - Best Systems for Book Growth with Alex Strathdee   Alex Strathdee scaled book distribution at 21 before founding ShelfLife to help authors reach actual readers. He moved from running expensive ads to a scientific framework of seeding copies. We explore how he treats books like products and replaces random marketing acts with sustainable, high-impact systems.   Key Takeaways Treat your book as a product and test its quality using a scientific approach. Move past vanity Amazon rankings to focus on getting books into real readers' hands. Seed between one thousand and twenty thousand copies to test for organic word-of-mouth growth. Avoid random acts of marketing by building systems you can sustain for a year. Choose only three or four core marketing tools to maximize your results through focus.    Resources Alex Strathdee scaled book distribution at 21. Now founder of ShelfLife, helping top authors reach real readers, surpass $10M ad spend, $1M+ revenue, and launching Before the Bestseller. ShelfLife's Website: https://getshelflife.com Alex Strathdee's Book: Before the Bestseller https://www.amazon.com/Before-Bestseller-Proven-Without-Wasting/dp/B0DZ6M5WCV Alex Strathdee's LinkedIn: https://www.linkedin.com/in/alexander-strathdee Alex Strathdee's Facebook: https://www.facebook.com/alexander.strathdee Connect with Jeanne I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.   For more information on Jeanne's coaching programs for coaches and consultants: ● https://jeanneomlor.com/reviews/ For elite coaching for CEOs, celebrities, and icons: ● https://jeanneomlor.com/private-label-advisory/ Follow Jeanne on Instagram: ● https://www.instagram.com/jeanneomlor/