Stop Following the Playbook: How to Become a Better Marketer | Lauren Berkemeyer

In this episode, we’re joined by Lauren Berkeymeyer, Chief Marketing Officer at u life, for a candid conversation about unconventional careers, hustling, taking risks, building from scratch and thinking beyond the traditional marketing playbook.Lauren describes herself as a “non-boxy CMO” someone who thrives on unpredictability, experimentation and carving her own path rather than simply following a prescribed playbook.We talk about what hustling really means in marketing, why marketers need to get out into the field and experience rejection, how to identify your North Star, and why understanding the entire business, not just your marketing function makes you a better marketer.