EPISODE · Feb 2, 2026 · 38 MIN
Stop Getting Rejected! A Smarter Way to Sell
from Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · host Tavershima Ayede
Business consultant Tavershima Ayede argues that "cold messaging" doesn't have to feel like a shot in the dark. Instead of spamming strangers, entrepreneurs should wait for "trigger events"—specific moments when a client actually needs help.1. Look for "Trigger Events"Don't just reach out randomly. Look for signals that a business is ready to buy!2. Use AI as a Brainstorming PartnerIf you're stuck on what to say, Tavershima suggests using Google Gemini (or other AI tools) to: * Brainstorm list of signals relevant to your specific industry. * Refine your "prompts" to get better outreach ideas. * Help you sound more like a human and less like a bot.3. Keep it Local (The Nigerian Context)One of Tavershima biggest tips for Nigerian entrepreneurs is to drop the American sales scripts. * The Problem: Copy-pasting "corporate speak" from the US feels fake and distant. * The Solution: Use local expressions and cultural references to build real rapport and trust with Nigerian business owners.The Bottom Line: By combining strategic timing with AI tools, you can turn awkward sales pitches into natural, successful conversations.
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Stop Getting Rejected! A Smarter Way to Sell
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