Stop Giving Away Your Name and Likeness for Free | EP 26

Did you know that brands could be using your name, photo, and video without paying you for it? In this episode, Amy breaks down what “name and likeness” really means and when you should be getting paid for it (spoiler: most of the time!). She walks you through real-life examples with actual numbers, so you know how to confidently quote your worth. Amy also shares when it does make sense to let media use your name and likeness for free, and how that exposure can still open doors to big brand deals down the line. Whether you’re just getting started or want to charge more for what you already do, this episode will give you clarity, confidence, and next steps.Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/Master the Media Facebook group: https://www.facebook.com/groups/mediamasterywithamyReach out to Amy: [email protected] highlights:(0:00) Intro(1:54) What is name and likeness, and why does it matter so much?(2:54) What brands typically pay for name and likeness (real numbers!)(5:30) When you’d offer a discount, and why that still adds up(6:21) What is “whitelisting” and how does that affect your fee?(7:02) How a few deliverables can equal a $20K project(7:20) Pitching to media: smaller use, smaller fee(9:46) When should you not charge for your name and likeness?(10:11) Getting paid to be on podcasts(11:39) Why free media exposure is still a big win for your brand(13:29) Creating an “As Seen In” section to boost your credibility(14:08) Final takeaway(15:10) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!