Stop Guessing: How to Actually Measure Marketing Impact

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how businesses can bridge the gap between raw data and profitable marketing strategy. In 2026, guessing where growth comes from is no longer sustainable when data can reveal exactly what drives revenue. Joining us is Hilary Borndahl, Founder and CEO of Miix Analytics. With more than 20 years of experience at global firms like Kantar and Nielsen, Hilary specializes in transforming complex marketing data into clear strategies that help businesses predict performance and make smarter decisions. Key Highlights Marketing Mix Modeling ROI: How MMM helps businesses separate marketing noise from real revenue drivers.   MiixLite Innovation: How MiixLite makes advanced analytics accessible and affordable for SMEs.   Entrepreneurial Leap: Why Hilary believed a boutique analytics firm could outperform large global agencies.   Culture of Impact: How social initiatives shape Miix Analytics’ culture and purpose driven work.   Future Data Strategy: How businesses should prepare their data today to stay compliant and insight driven. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA Google: https://www.google.ca/ A1 Global College: https://a1globalcollege.ca/ ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.