Stop Ignoring Joven Tequila | Why Connoisseurs Love This Overlooked Category

Stop Ignoring Joven Tequila | Why Connoisseurs Love This Overlooked Category Joven tequila is one of the most misunderstood categories in tequila — and one of the most loved by connoisseurs. In this video, I explain what Joven tequila is, how it’s made, and why blends like Xoloitzcuintli Joven, Lost Lore Joven, and Cazcanes Joven show just how exciting this category can be. Most people think tequila is only Blanco, Reposado, or Añejo — but Joven allows master blenders to combine fresh agave brightness with aged complexity in ways no single barrel ever could. In this episode of Tasting Tequila with Brad, I break down: • What defines a Joven tequila • How Joven tequilas are blended • Why no two Joven tequilas are ever the same • Why many experienced tequila drinkers consider Joven their favorite expression We’ll look closely at: • Xoloitzcuintli Tequila Joven • Lost Lore Tequila Joven • Cazcanes Tequila Joven If you’ve written off Joven before — this video may completely change how you see tequila. Subscribe for honest tequila education, reviews, and interviews Drop a comment: Is Joven underrated? © Tasting Tequila with Brad