EPISODE · Apr 27, 2023 · 15 MIN
Stop ignoring this piece of your demand gen engine
from B2B Growth · host Sweet Fish
Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B2B companies get this wrong and how can you continue to refine your ICP?
What this episode covers
Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B2B companies get this wrong and how can you continue to refine your ICP?
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Stop ignoring this piece of your demand gen engine
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Frequently Asked Questions
How long is this episode of B2B Growth?
This episode is 15 minutes long.
When was this B2B Growth episode published?
This episode was published on April 27, 2023.
What is this episode about?
Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B2B companies get this wrong and how can you continue to refine your ICP?
Is there a transcript available for this episode?
Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.
Can I download this B2B Growth episode?
Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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