Stop just accepting what AI gives you - Havas Media's Des Bateman

Data gives us answers, but not the whole truth. Des Bateman, SVP Growth at Havas Media Network, draws an interesting parallel between using AI and the process that went into the book "Breath" by James Nestor. In this latest episode of the #ShinyNewObjectPodcast, we look at what the outcome looks like when you research and back up your hunches... instead of just saying "just breathe through your nose." Tune in to discover: • Why digital data is not the same as objective truth  • How AI can make audience research more scalable • Why friction can sometimes improve conversion • What happens when every marketer uses the same AI tools • Why skilled creatives remain the real competitive advantage Subscribe to keep hearing conversations about creativity, technology and the future of data-driven marketing.