EPISODE · Mar 2, 2026 · 38 MIN
Stop Killing Your Own Closings: The Counter-Offer Mistakes Costing You Thousands
from Real Estate Training & Coaching School · host Tim & Julie Harris - Real Estate Success Coaches
In today’s 2026 real estate market, transactions aren’t “falling apart.” They’re being negotiated apart. With nearly 7 out of 10 deals involving at least one counter-offer, your ability to structure and control the counter determines whether you protect your commission — or quietly lose it. A weak counter drains momentum. A strategic counter creates leverage, confidence, and bigger paydays. In this episode, Tim and Julie break down the seven counter-offer strategies top-producing agents use every day to: • Protect deals • Strengthen seller confidence • Neutralize emotional reactions • Identify real buyer priorities • Distinguish between lowball offers and shifting market reality • Keep negotiation energy alive instead of killing it You’ll learn why anchoring every counter in data changes the tone of the conversation, how one specific question forces seller clarity, and why rejecting an offer outright is often the fastest way to lose control of the deal. The truth is this: Most agents don’t lose transactions because of bad buyers. They lose them because they mishandle the counter. Top agents don’t wait for perfect offers. They create them. If your 2026 business plan is “hope,” you’re already behind. Fix that here: https://HarrisRealEstateDaily.com/ Brokers won’t save you. Skill will. https://HarrisMastermind.com This channel is free. Staying average is not. https://WhyLibertas.com/Harris Free coaching. Instant access to a real coach. No catch. https://PremierCoaching.com Counter everything. Keep deals alive. Make this your million-dollar year.
What this episode covers
In today’s 2026 real estate market, transactions aren’t “falling apart.” They’re being negotiated apart. With nearly 7 out of 10 deals involving at least one counter-offer, your ability to structure and control the counter determines whether you protect your commission — or quietly lose it. A weak counter drains momentum. A strategic counter creates leverage, confidence, and bigger paydays. In this episode, Tim and Julie break down the seven counter-offer strategies top-producing agents use every day to: • Protect deals • Strengthen seller confidence • Neutralize emotional reactions • Identify real buyer priorities • Distinguish between lowball offers and shifting market reality • Keep negotiation energy alive instead of killing it You’ll learn why anchoring every counter in data changes the tone of the conversation, how one specific question forces seller clarity, and why rejecting an offer outright is often the fastest way to lose control of the deal. The truth is this: Most agents don’t lose transactions because of bad buyers. They lose them because they mishandle the counter. Top agents don’t wait for perfect offers. They create them. If your 2026 business plan is “hope,” you’re already behind. Fix that here: https://HarrisRealEstateDaily.com/ Brokers won’t save you. Skill will. https://HarrisMastermind.com This channel is free. Staying average is not. https://WhyLibertas.com/Harris Free coaching. Instant access to a real coach. No catch. https://PremierCoaching.com Counter everything. Keep deals alive. Make this your million-dollar year.
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Stop Killing Your Own Closings: The Counter-Offer Mistakes Costing You Thousands
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