EPISODE · Sep 17, 2024 · 9 MIN
STOP Negating Good Keywords on Auto & Broad Match Campaigns - Amazon PPC Rule
from My Amazon Guy · host Steven Pope
Send us Fan MailMost Amazon sellers are getting Amazon PPC wrong, and it’s directly affecting their sales. You’ve probably heard that you should start with an auto campaign, find a good keyword, then negate it to move it into an exact match campaign.But remember, auto and broad match campaigns often give you a lower ACoS and better performance than exact match.In this video, Steven Pope explains why negating good keywords is a big mistake. He walks you through how auto and broad match campaigns work better in many cases, and why blindly moving everything to exact match isn’t the best approach.If you're still putting most of your budget into exact match campaigns, your wasting your money for a strategy that doesn't work at all. Steven Pope will help you make smarter PPC decisions and save money along the way.Need more help? Head over to https://myamazonguy.com/ and book a free consultation. Let’s get the most out of your Amazon ads.#amazonppc #amazonppcoptimization #amazonppctips ---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction 01:03 - Example: Success of the “Gifts for Mom” Product Using Broad Match02:07 - Why Broad Match and Auto Campaigns Often Beat Exact Match03:12 - The Risks of Negating Good Keywords04:13 - The Problem with Moving Keywords from Auto to Exact Match05:15 - Exact Match Overbidding06:20 - Auto and Broad Match Campaigns07:25 - Why You Should Keep Auto and Broad Match Campaigns Running08:29 - Smart PPC Strategy for Lower Costs and Higher Performance09:30 - Closing TipsSupport the show
What this episode covers
Send us Fan Mail Most Amazon sellers are getting Amazon PPC wrong, and it’s directly affecting their sales. You’ve probably heard that you should start with an auto campaign, find a good keyword, then negate it to move it into an exact match campaign. But remember, auto and broad match campaigns often give you a lower ACoS and better performance than exact match. In this video, Steven Pope explains why negating good keywords is a big mistake. He walks you through how auto and br...
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STOP Negating Good Keywords on Auto & Broad Match Campaigns - Amazon PPC Rule
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