Stop Niching Down… Build a Perspective episode artwork

EPISODE · Mar 27, 2026 · 18 MIN

Stop Niching Down… Build a Perspective

from The Niche Is You

In this episode we’ll talk about:Why the common advice to “niche down” often limits creatorsThe difference between niching and integratingHow powerful creators operate through a lens rather than a categoryWhy perspective creates coherence across different mediumsWhat we can learn from Virgil Abloh’s cross-disciplinary workHow developing your own lens unlocks creative freedom and clarityAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Episode metadata supplied by the publisher feed · Published Mar 27, 2026

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Stop Niching Down… Build a Perspective

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