Stop paying full price for these groceries

Seeking out deals on supermarket products is nothing new. But our research has found some branded products that you never need to pay full price for. In this episode of Which? Shorts, we reveal the results of our year-long investigation that analysed the pricing of thousands of popular branded groceries to uncover the truth about grocery promotions. We reveal the tricks of the trade and teach you how to see through the smoke and mirrors of grocery pricing. This episode is read by James Rowe and is based on an article written by Ellie Simmonds, originally published in the July 2026 issue of Which? magazine. Read more about our investigation on our website & Sign up for our free Weekly Scoop newsletter If you're not already a member, join Which? to instantly listen to member exclusive podcasts and gain access to all of our product reviews - all for 50% off your first year's membership