Stop Posting Boring Content / Zoe Koumbouzi #37

Building Trust in Hospitality: Go-to-Market Strategy, AI, and the Future of Guest ExperienceIn this episode, with Zoe Koumbouzi for round two, the conversation explores how trust shapes sales, partnerships, and long-term growth in hospitality technology. The discussion also covers honest marketing, CEO visibility, benchmarking, and how AI and real-time data are changing how travelers discover and book experiences.Key TopicsWhy trust is the foundation of sales and relationshipsHow hospitality tech go-to-market strategies are evolvingHonest marketing and selling what’s actually on the tableThe Muse and Uber partnership and what it means for guest journeysWhy consultants and advisors are becoming more valuableBenchmark reports as a sales and authority toolCEO visibility and messaging consistency on LinkedInAI search, TikTok, and real-time travel discoveryLessons from acquisitions and industry changeTime Chapters00:00 Introduction and welcome01:35 How careers and strategy evolve in hospitality03:16 Why trust matters in go-to-market strategy05:47 Broken trust between vendors and hoteliers07:30 Honest marketing and clearer product positioning09:27 The rise of consultants and advisors11:01 Muse x Uber and the future of guest journeys15:30 Muse Unfold and product launch reactions17:45 Why benchmark reports matter19:28 Salary, bonuses, and gender insights23:01 CEO visibility and personal branding27:04 Messaging consistency across platforms28:06 AI search and how people research travel29:20 TikTok’s role in travel discovery32:23 Lessons learned from acquisitions34:22 What’s next for helping tech companies grow36:01 A surprise career pivot story37:28 Closing thoughtsCONNECT WITH ZOEhttps://www.linkedin.com/in/zoe-koumbouzi/Spotifyhttps://open.spotify.com/episode/6shedvQZmcljNr9zkqmGNo?si=VXbGwhpWQUeHLfAC6ON30AApple Podcasthttps://podcasts.apple.com/us/podcast/level-up-with-hakim/id1872491718Amazon musichttps://music.amazon.co.uk/podcasts/8864be9e-558a-4632-94b2-6b121a5d7ebf/level-up-with-hakim