EPISODE · Feb 12, 2026 · 50 MIN
Stop Pricing Yourself Out of Business // Chris Moore
from Price. Sell. Paint. · host Jon Bryant & Michael Murray
Chris Moore (Elite Business Advisors) joins Jon and Michael to break down why most painting businesses don’t fail because of production, they fail because of out-of-business pricing. They talk simple ways to sanity-check your hourly rate, how to raise prices without panicking (or killing your close rate), and why pricing + marketing are inseparable if you want consistent work and real margins.They also dive into sales process fundamentals, setting expectations before the estimate, presenting on the spot (without being “salesy”), and how DISC personality styles can help you sell more by meeting customers where they are.This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/Instagram: https://www.instagram.com/paintscout/YouTube: https://www.youtube.com/@paintscoutFacebook: https://www.facebook.com/paintscout/TikTok: https://www.tiktok.com/@paintscout
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Chris Moore (Elite Business Advisors) joins Jon and Michael to break down why most painting businesses don’t fail because of production, they fail because of out-of-business pricing. They talk simple ways to sanity-check your hourly rate, how to raise prices without panicking (or killing your close rate), and why pricing + marketing are inseparable if you want consistent work and real margins. They also dive into sales process fundamentals, setting expectations before the estimate, presenting...
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Stop Pricing Yourself Out of Business // Chris Moore
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